Question 1

The primary obstacles to success in international marketing are a person's _____ and an associated ethnocentrism.

Accepted Answer

A)   regionalism
B)   holism
C)   self-reference criterion
D)   effort at adaptation
E)   effort at integrationF) All of the above
G) B) and E)

Question 2

If a marketer is motivated to initiate an international marketing effort mainly because of temporary surpluses in the domestic market, which of the following stages best characterizes the stage of international marketing involvement for this marketer?

Accepted Answer

A)   Infrequent foreign marketing
B)   Regular foreign marketing
C)   No direct foreign marketing
D)   International marketing
E)   Global marketingF) B) and D)
G) B) and C)

Question 3

The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is an essential requirement for companies to succeed in international markets?

Accepted Answer

A)   Binding strictly to their traditional methods of operations to succeed in international markets.
B)   Focusing primarily on their production to meet the demands at home.
C)   Venturing into multiple markets at once.
D)   Committing themselves completely to foreign markets.
E)   Focusing on improving the domestic market to invest the returns in international markets.F) A) and B)
G) A) and C)

Question 5

Which of the following firms/products reflects a global marketing orientation?

Accepted Answer

A)   A skin-lightening cream aimed at African American women.
B)   A company promoting Latino jazz musicals.
C)   A firm producing highly cost-effective and durable computers.
D)   A famous restaurant in Singapore that specializes in Oriental food.
E)   A Japanese to English translation software.F) A) and C)
G) A) and B)

Question 6

Regular foreign marketing stage differs from the international marketing stage as companies at the regular foreign marketing stage:

Accepted Answer

A)   fail to actively seek customers in international markets.
B)   market their products in international markets only when there is a surplus in production.
C)   fail to represent careful strategic thinking about international expansion.
D)   lack permanent productive capacity that is devoted for production of goods and services to be marketed in international markets.
E)   focus all their operations and production to service the domestic market needs even though they are interested in foreign markets.F) B) and C)
G) B) and E)

Question 7

The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.

Accepted Answer

A) True 
 B)False

Question 8

The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is closely related to the self-reference criterion?

Accepted Answer

A)   Differentiation
B)   Marketing myopia
C)   Ethnocentrism
D)   Multiculturalism
E)   PluralismF) A) and C)
G) A) and E)

Question 10

Which of the following is true of ethnocentrism?

Accepted Answer

A)   It is the cultural binding force among a diverse employee population in an organization.
B)   It is a problem that arises when managers from affluent countries work with managers and markets in less affluent countries.
C)   American managers have generally been uninfluenced by it, especially in the beginning of the 21st century.
D)   It is the cornerstone of effective adaptation in the field of international marketing.
E)   Self-reference criterion is universally considered the technique to reduce or eliminate ethnocentrism.F) B) and E)
G) A) and B)

Question 11

International marketing involves selling of a company's goods and services to consumers or users in more than one nation for a profit.

Accepted Answer

A) True 
 B)False

Question 12

Amy Sims has been assigned the task of preparing a marketing plan for her company for the next year's business activities. She knows that she should begin her plan by examining the variables that she has some control over. These controllable variables would include price, product, channels-of-distribution, and _____.

Accepted Answer

A)   demand
B)   political forces
C)   competition
D)   economic climate
E)   promotionF) D) and E)
G) A) and E)

Question 13

What is the most profound change for firms at the global marketing stage of internationalization?

Accepted Answer

A)   Planning involves production of goods outside the home market.
B)   Sales to foreign markets are made as and when goods become available.
C)   Temporary surpluses marketed in foreign markets is the only element of internationalization.
D)   Companies treat the world, along with home market, as one market.
E)   Production capacity exceeds domestic demand.F) A) and C)
G) A) and B)

Question 14

What are the primary obstacles to success in international marketing?

Accepted Answer

The primary obstacles to success in inte...

Question 15

How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?

Accepted Answer

Assuming the necessary overall corporate...

Question 16

The uncontrollable factors a company has to deal with decreases with the number of foreign markets in which it operates.

Accepted Answer

A) True 
 B)False

Question 17

Level of technology remains unchanged across countries making it a fairly predictable factor in international marketing.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following elements in the marketing environment poses a challenge to both domestic and international marketers due to its uncontrollable nature?

Accepted Answer

A)   Price
B)   Promotion
C)   Research activities
D)   Political/legal forces
E)   Channels of distributionF) A) and E)
G) B) and C)

Question 19

For companies today, becoming international is a luxury only some can afford.

Accepted Answer

A) True 
 B)False

Question 20

In which of the following stages of international marketing involvement, companies primarily focus all their operations and production to service domestic market needs, even though they have a permanent productive capacity devoted to the production of goods to be marketed in foreign markets?

Accepted Answer

A)   No direct foreign marketing
B)   Infrequent foreign marketing
C)   Regular foreign marketing
D)   International marketing
E)   Global marketingF) A) and B)
G) A) and E)

Exam 1: The Scope and Challenge of International Marketing

The uncontrollable factors a company has to deal with decreases with the number of foreign markets in which it operates.

Correct Answer
verified

The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.

Correct Answer
verified

Which of the following elements in the marketing environment poses a challenge to both domestic and international marketers due to its uncontrollable nature?

Correct Answer
verified

Which of the following is an essential requirement for companies to succeed in international markets?

Correct Answer
verified

The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.

Correct Answer
verified

What are the primary obstacles to success in international marketing?

Correct Answer
verified
The primary obstacles to success in inte...
View Answer

Level of technology remains unchanged across countries making it a fairly predictable factor in international marketing.

Correct Answer
verified

Which of the following firms/products reflects a global marketing orientation?

Correct Answer
verified

In which of the following stages of international marketing involvement, companies primarily focus all their operations and production to service domestic market needs, even though they have a permanent productive capacity devoted to the production of goods to be marketed in foreign markets?

Correct Answer
verified

International marketing involves selling of a company's goods and services to consumers or users in more than one nation for a profit.

Correct Answer
verified

Regular foreign marketing stage differs from the international marketing stage as companies at the regular foreign marketing stage:

Correct Answer
verified

Which of the following is true of ethnocentrism?

Correct Answer
verified

How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?

Correct Answer
verified
Assuming the necessary overall corporate...
View Answer

What is the most profound change for firms at the global marketing stage of internationalization?

Correct Answer
verified

Which of the following is closely related to the self-reference criterion?

Correct Answer
verified

The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.

Correct Answer
verified

The primary obstacles to success in international marketing are a person's _____ and an associated ethnocentrism.

Correct Answer
verified

For companies today, becoming international is a luxury only some can afford.

Correct Answer
verified

Correct Answer
verified

If a marketer is motivated to initiate an international marketing effort mainly because of temporary surpluses in the domestic market, which of the following stages best characterizes the stage of international marketing involvement for this marketer?

Correct Answer
verified

Exam 1: The Scope and Challenge of International Marketing

The uncontrollable factors a company has to deal with decreases with the number of foreign markets in which it operates.

Correct AnswerverifiedShow Answer

The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.

Correct AnswerverifiedShow Answer

Which of the following elements in the marketing environment poses a challenge to both domestic and international marketers due to its uncontrollable nature?

Correct AnswerverifiedShow Answer

Which of the following is an essential requirement for companies to succeed in international markets?

Correct AnswerverifiedShow Answer

The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.

Correct AnswerverifiedShow Answer

What are the primary obstacles to success in international marketing?

Correct AnswerverifiedThe primary obstacles to success in inte...View AnswerShow Answer

Level of technology remains unchanged across countries making it a fairly predictable factor in international marketing.

Correct AnswerverifiedShow Answer

Which of the following firms/products reflects a global marketing orientation?

Correct AnswerverifiedShow Answer

In which of the following stages of international marketing involvement, companies primarily focus all their operations and production to service domestic market needs, even though they have a permanent productive capacity devoted to the production of goods to be marketed in foreign markets?

Correct AnswerverifiedShow Answer

International marketing involves selling of a company's goods and services to consumers or users in more than one nation for a profit.

Correct AnswerverifiedShow Answer

Regular foreign marketing stage differs from the international marketing stage as companies at the regular foreign marketing stage:

Correct AnswerverifiedShow Answer

Which of the following is true of ethnocentrism?

Correct AnswerverifiedShow Answer

How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?

Correct AnswerverifiedAssuming the necessary overall corporate...View AnswerShow Answer

What is the most profound change for firms at the global marketing stage of internationalization?

Correct AnswerverifiedShow Answer

Which of the following is closely related to the self-reference criterion?

Correct AnswerverifiedShow Answer

The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.

Correct AnswerverifiedShow Answer

The primary obstacles to success in international marketing are a person's _____ and an associated ethnocentrism.

Correct AnswerverifiedShow Answer

For companies today, becoming international is a luxury only some can afford.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

If a marketer is motivated to initiate an international marketing effort mainly because of temporary surpluses in the domestic market, which of the following stages best characterizes the stage of international marketing involvement for this marketer?

Correct AnswerverifiedShow Answer

Correct Answer
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The primary obstacles to success in inte...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified
Assuming the necessary overall corporate...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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